Understand business fields and contact data
Choose useful fields and interpret missing values before importing a dataset into your workflow.
1. Start with identity and location
Review available business names, categories, addresses, coordinates, and place identifiers. Use identifiers to match records where available; names alone may refer to more than one location.
2. Check contact coverage
Phone numbers, websites, and discovered contact details depend on the public listing and accessible website content. Missing values do not necessarily mean a business has no contact channel.
3. Request enrichment deliberately
For API searches, the extra parameter requests available website contact enrichment. Inspect the returned evidence before using a contact in a downstream workflow.
4. Keep the source context
Preserve identifiers and available source links alongside exported fields. Ratings and review counts describe the returned listing; they are not individual review records.